White Lie

Rachel Ruzumna is a Los Angeles based singer songwriter originally from the northern suburbs of Chicago. Her music is rooted in raw storytelling and cinematic emotional honesty, blending vulnerability with quiet strength. A multi instrumentalist since childhood, she discovered songwriting as a teenager, shaping a sound centered on lyric driven depth and piano led balladry.

Influenced by folk, rock, and cinematic pop, her songs explore ambition, isolation, longing, and self discovery through a modern, introspective lens.

Since relocating to Los Angeles in 2022 to pursue music full time, Ruzumna has performed at South by Southwest and played a sold out show at the PBS Theater in Austin alongside Gregg Rolie and Madam Radar. As the first artist signed to BAM Artists, she continues to build a body of work defined by authenticity, emotional precision, and lasting resonance.